Consumers develop opinions about a product based on their experience with the item or the company. An Iowa State University researcher says those attitudes are also influenced by the media. Through a series of studies, Dr. Gang Han examined how news coverage dictates whether consumers have a positive or negative image of the product and … Continue reading LAS professor studies how media coverage affects consumer choice
Rebecca Flint, assistant professor of physics and astronomy at Iowa State University, and Amanda Weinstein, assistant professor of physics and astronomy at Iowa State University, have both been awarded prestigious CAREER Awards from the National Science Foundation (NSF). The Faculty Early Career Development (CAREER) Program is the National Science Foundation’s most prestigious award to support … Continue reading Two LAS female scientists receive highest honors from National Science Foundation
Jill Pruetz is very matter-of-fact when talking about the dangers and risks of studying chimps in the Senegal savanna. There’s no drama – for Pruetz this is simply the reality of working out in the wild.
How does our genetic makeup influence how we age? Professor Hua Bai has developed a genetic model system to explore this interesting and important question. Dr. Bai joined the GDCB department as a tenure-eligible assistant professor in January 2016. Dr. Bai received his B.S. in Biology from East China Normal University; his M.S. in Aquatic … Continue reading New GDCB faculty member Hua Bai studies how animals age